I have loved Basketball since childhood. Like most 90s kids would know sporting your favorite NBA apparel was in back then. Remember those awesome Starter jackets? Oh yeah! I had my favorite teams which you could guess included the Bulls as they were making history at the time, but I also liked the Orlando Magic. I remember when a new team entered the NBA scene in 1995. The Toronto Raptors! I feel in love as soon as I saw that logo and remember asking for a Toronto Raptors T-shirt. My new interest in this team I’m certain was strongly driven by aesthetics and their mascot. I’ve always been a geek for dinosaurs, and what fun colors they had! I was immediately a new fan.
Here I am eighteen years later still in love with basketball and given the opportunity to design a logo for an officials clinic the Toronto Raptors will be hosting. Needless to say, I was stoked!
Here are the five rough concepts I chose from my thumbnail sketching phase.
From the sketches, I refined and developed three concepts for them to choose from. Below are two of those that I felt worked best. In the beginning, the event was going to be called a Referee Clinic, but later down the line, it was changed to Officials Seminar.
The last image is the final logo that was chosen and will be used for the seminar.