For the past year and a half, I have had the pleasure of working with Cult Marketing in Columbus to help rebrand all of the Olentangy school mascots. My involvement was in illustrating the mascots themselves for Cult Marketing, who created the district’s brand system. Elementary, middle, and high schools needed a combined 27 new custom illustrated mascots. With each mascot, multiple options were presented with them choosing the final concept.
Here are just a few of my favorites chosen and now in place with the brand for each school.
Some of the schools needed a complete mascot change with the challenge of finding a fitting mascot to represent that school, its name, and its values. With the great creative direction of Cult Marketing and their thoughtful work with each school’s team, we completed them all.
MIDDLE SCHOOL / HIGH SCHOOL
As I make it persistently clear, sports and mascot design is a huge passion of mine and one I continue to pursue. This project gave me the valuable opportunity to create a diverse collection of mascots while challenging me to think outside of the box. I am super excited and happy to have had this opportunity to establish an awesome relationship with Cult Marketing.