In 2014 I was hired by Hasbro to complete a custom lettered logo for a My Little Pony line. The logo was to be cleverly named Explore Equestria and intended for a packaging design concept.
MLP was all the craze when I was a kid, however, this girl was playing with He-man!
Here are the three hand drawn concepts I explored first before moving into vector / digital.
This was the finalized design. It was a fun and nostalgic custom lettered piece and project to be a part of.