Explore Eques

Explore_equestria_close1

In 2014 I was hired by Hasbro to complete a custom lettered logo for a My Little Pony line. The logo was to be cleverly named Explore Equestria and intended for a packaging design concept.

MLP was all the craze when I was a kid, however, this girl was playing with He-man!

Here are the three hand drawn concepts I explored first before moving into vector / digital.
Explore_equestria_roughs1
This was the finalized design. It was a fun and nostalgic custom lettered piece and project to be a part of.
custom lettering

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Colossians 3:23