I love sports, especially basketball, and the sports industry is one I am finding myself designing for more and more. I love every minute of any sports related design I can get my hands on.
Recently I decided to take on the challenge of updating the Chicago Bulls logo. Growing up I played a lot of basketball and since a good part of my childhood was in the 90s I was of course surrounded by the famous Chicago Bulls as they were in a prime time with Jordan. I vividly remember sketching that famous Bulls head logo in class.
The current logo, designed in 1966, is 45 years old and very memorable and iconic.
When I look at the bulls logo I see a decently timeless mark that really just needs to be modernized a bit. I didn’t want to change things too much. My goal is for people to look at the bull and think hmmm.. something looks better, but I’m not sure what it is. I did take some liberty with the text treatment as I felt that was the weakest and most dated part of the logo at this point in its life.