Every project from Link Creative has a thorough creative process with essential steps. I like to share an overview of this process with prospective clients as it can be very informative and beneficial. Some steps may vary from one project type to another but this is a good general overview. As an example I will use a new logo design to show you my process.
The Brief
This first step is the most important and detail is key. This step involves me getting to know everything about your company, the project, and your creative needs/expectations. Most information can received by filling out a creative questionnaire. We can then communicate in a variety of ways, email, phone, or meeting. The initial brief ensures no time is wasted and focus is kept, ensuring the project’s effectiveness.
Research/Brainstorm
With the information I obtained in the first step the next step is to brain storm and research. I look at aspects like target market, competition, trends, what should set you apart, your history, and most importantly your future. The more detail obtained in the first step the more creative wings can expand in discovering the most successful ideas.
Sketching
After all is soaked in from above out comes the pencil. This is where a good number directions and ideas are beginning to be visually explored. I will be honest, some may be brought to life on a napkin at a restaurant but some of the best things are born in odd places! Nothing better than the true freedom to sketch and explore. These thumbnails are key to discovering. Below are some examples of thumbnails for a logo design.
Prototype Design
After refining select thumbnail sketch ideas I then take them into the computer (adobe Illustrator) to bring a few protype designs to life. Some clients want to see 2 or 3 versions, but it all depends on the project scope. Your options are first send to you via PDF in black and white versions so that we can focus first on the form and shape of your logo. Color is left for the end stages.
At this point it is your time to look over what I have provided and I am always open to questions and suggestions.
Finishing Touches
We are nearing home stretch as I follow your review. I will finalize the idea with color and apply any direction you may have given me at this point. My aim is to always work close with you to provide a logo that is perfectly fitting for the needs of your business or organization.
Supply
Last but not least is the final delivery. You need the goods right! Your project will be provided in the highest resolution and file format that is needed. Logos are provided in Vector format (which can be scaled to any size without loss of quality). If you have any other specific file requirements, just ask.
Hi Lindsey,
I hope your process helps bring plenty of new business your way. I find it’s beneficial for potential clients to know as much as possible about how I work prior to making a decision.
Good luck, and thanks for visiting my site.