Looking for a great 45 min workout? How about an intense game of squash! I consider myself to be quite the athletic gal with a decent knowledge about most athletics, but squash is a sport I knew nothing about. This changed very quickly. Learning about squash was of course one of the important steps in completing this logo design project for the Dayton Squash Center and I have to tell you I am starting to fall in love. Its not only a great 45 min workout, but a lot of fun.
I was approached by a gentleman by the name of Charlie who was looking to update the Dayton Squash Center logo. With a new physical sign being built and new website under construction, they were ready for a new mark. After a tour of the facility, research, and plenty of sketching, below you will see a later portion of my progress (some what refined sketches, concepts presented, then final version).
As you can see the final version has elements from more than one of the concepts presented. This final version was brought together after the clients gave feedback on their likes of various aspects of the different concepts. This is something that will happen from time to time (where the client will have me mold together liked elements from the multiple concepts) but when it does I approach it with caution. Where it seems nice that the client can take the concepts and have me mold together all of their likes, I make sure that in doing so it will not hinder the purpose of the mark . I try to let the client know that just because they like the various elements does not mean they will come together to make a good logo. More is NOT always better! In this case with the Dayton Squash Center logo things did come together nicely with them also heeding my advise in not have me squeeze in every single element they listed. They were fabulous to work with!
On a side note, Charlie has graciously invited me to attend a weekly squash clinic where I have been learning this great game and getting a nice workout. If you live in the Dayton area you should check it out! I will post the new website when it is up and running soon.
